The use of restaurant in-store technology is growing rapidly in 2023
The use of in-store technology is becoming increasingly popular at restaurants as they look to enhance the customer experience and improve operational efficiency. Here are some ways in which technology is being used in restaurants:
- Digital Menus: Many restaurants are now using digital menus instead of traditional paper menus. These menus can be easily updated to reflect changes in the menu, and they can also display images and nutritional information. Some digital menus are interactive and allow customers to customize their orders.
- QR Code ordering: QR code ordering on restaurant tables is a type of technology that allows customers to place their orders directly from their mobile phones by scanning a QR code located on the table. This technology has become increasingly popular in recent years, especially in the wake of the COVID-19 pandemic, as it allows customers to order without the need for physical menus or direct contact with wait staff. “QR Ordering is a fast growing trend and improving as restaurants that leverage it correctly see significant impact to service speed and quality and front of house staff cost savings.” said Sal Iozzia – Founder and CEO of Ser.vi. Ser.vi is a brandable, customizable, multi language, multi area QR Ordering platform for both independent and chains concepts that brings manager level controls to the FOH staff to achieve reliable menu and ordering experience for both guest and staff in real time
- Self-Service Kiosks: Self-service kiosks allow customers to place their orders and pay for their meals without interacting with a cashier. This technology is particularly popular in fast-food restaurants where speed and efficiency are essential. Grubbrr recently announced that celebrity chef Robert Irvine is now an investor in the company according to a company press release. “We are proud to be working with Robert Irvine to revolutionize the restaurant industry,” said Sam Zietz, CEO of GRUBBRR. “Robert’s expertise and his commitment to the industry and innovation positions him to be the perfect partner for GRUBBRR as we continue to raise awareness of the benefits of self-ordering technology for restaurant owners and customers alike.”
- Tableside Tablets: Some restaurants are using tablets at the table to allow customers to browse the menu, place their orders, and pay their bill. This technology can also be used to entertain customers with games or provide them with information about the restaurant.
- Mobile Ordering: Many restaurants now offer mobile ordering, allowing customers to place their orders using a mobile app. This technology is particularly popular for takeout orders, but some restaurants also allow customers to use their mobile app to order food for dine-in.
- Automated Servers: Some restaurants are using robots as servers to deliver food and drinks to customers. These robots can navigate around the restaurant and use sensors to avoid obstacles and people. Automated servers can help to reduce labor costs and improve the speed of service.
- Kitchen Automation: In addition to front-of-house technology, many restaurants are using technology to automate their kitchens. This includes using robots to prepare food, using sensors to monitor food temperatures, and using automated fryers and grills.
The use of robots in restaurants is a growing trend that has the potential to revolutionize the restaurant industry. However, it is important for restaurants to carefully consider the costs and benefits of using robots. and to find the right balance between technology and human interaction. Marketing the use of robotics can also lead to increased sales sparking interest in the consumer to see how it all comes together.
In-store technology in general can offer many benefits, including increased efficiency, improved accuracy, and enhanced customer experience. To learn more about any of these items, you are invited to attend a Today’s Restaurant News Zoom Networking Meeting on Fridays at 9 or 11AM.
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