5 Strategies to Massively Scale Your Restaurant Business Faster
By Monte Silva
Are you a restaurant owner with 1-3 restaurants doing a minimum of $1,000,000 in annual sales per location but you are hitting a wall? It doesn’t have to be that way…….
I spent 25 years running restaurant operations for restaurateurs like Wolfgang Puck and Jeff Ruby. I ran restaurants like Acme Feed & Seed (the 31st highest grossing restaurant in the country with $18.5 million in annual sales). Side note- we paid back our investors at Acme 1 year early! I learned a lot from my great mentors and also from my own mistakes. And in this newsletter, I share 5 pillars of success that can help you.
Today, I help restaurant owners, like you, massively scale their restaurant business. And I save them a lot of time, money, and heartache by doing it much faster than they could on their own. There are 5 focused strategies I use to scale restaurants. They are……
- People- if you don’t have people within your restaurant that can help you grow, you have a problem. You can’t scale fast enough from just hiring outside talent. I work with my high performance restaurant clients to attract, develop, and retain great people. This combination of developing from within as well as recruiting rock stars is how my clients scale. To attract great people I focus on these practices.
- Become the employer of choice- You have to create a great culture where your people are thriving, growing, and making money.
- Always be looking for Rock Stars- If you only look for people when you desperately need them, you will hire bodies. If you are always looking for great people and making room for them, then you will proactively recruit.
- Hire Mindset over Skillset- While you want both, if you can only pick one, it is much easier to hire someone with the right attitude that can be trained on skillset then it is to hire someone with the skillset but isn’t possessing self management, care for others, or desire to be part of a team.
- Don’t skimp on training- Unless you want to continue to lose people and have to spend the money training someone new, just train the person correctly the first time. If they are set up for success, they will thrive and are unlikely to leave you.
- Processes- you can have great people but if they don’t have proven processes implemented to follow, you won’t be able to replicate and scale.
Make sure you have processes for
- Interviewing, hiring, and onboarding
- Training, scheduling, communicating
- Menu and beverage development and selection
- Product ordering, receiving, handling
- Prep, plating, and delivery
- Cleanliness, safety, sanitation
- Telephone, reservations, seating
- Hospitality, service
- Marketing, promotion
- invoicing, inventory, profit maximization
- Growth, Scaling
- 3. Product- One of the fastest ways to scale is to have a proven brand that executes at a high level. Product and brand not only includes food & beverage but also service, hospitality, ambiance, experience, and value. Create value by elevating the guest experience through quality product and a high level of service and hospitality rather than lowering prices by offering discounts.
- 4. Sales- They say sales cures all ails. While not entirely true, building a bigger pie helps cash flow. I work with my clients to help them build a stronger top line by maximizing product quality, service, and hospitality to drive higher guest counts and training to drive higher check averages. After we improve these areas we implement marketing initiatives to drive sales.
- 5. Profit- I work with clients to drive bottom line profits by focussing on $ profits not % profits. After all, we don’t take % to the bank. We take $. When we only look at percentages, we focus on cutting only. When we do that, we are shrinking our business. Consider this, if you had a product you produced and sold and you cut your production team and your sales force, how would it be possible to build sales? You would have less products to sell and less people to sell them. Cutting is the fastest way to shrink your sales there by shrinking your profit. If you focus on dollars, you will scale up and reinvest your profit to make more.
- If you would like to book a FREE CALL TODAY to see if working together is right for you, click the link to book a slot. https://calendly.com/montesilva/free-one-on-one-30-minute-call-with-monte
- DON’T waste your time and money going it alone. Let someone who’s been there help. DON’T WAIT! You don’t want to look back 6 months from now when you are in the same boat and wished you would have called sooner. I only take a few clients at a time to ensure their success. BOOK NOW!
- Pick up a copy of my NEW BOOK Shift Happens- 7 Proven Strategies to Help Your Restaurant Crush the New Economy on Amazon https://www.amazon.com/Shift-Happens-Strategies-RESTAURANT-Economy/dp/B0DC47VM3W
- Feeling alone. Want to join a community of mentors and peers that you can lean on to help as well as sharing your successes through resources, live virtual webinars, and mentorship? JOIN The House of Humans Today www.thehouseofhumans.com
To read more great articles you can use, visit www.trnusa.com/blog or www.trnusa.com
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