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|All American Steak House Targets Southeast for Growth|
- Today’s Restaurant Exclusive -
All American Steak House Targets Southeast for Growth
Edgewater, MD - The All American Steakhouse & Sports Theater (AASH), a family-friendly, casual-dining steakhouse with a sports-themed atmosphere, is aggressively targeting Florida and Georgia for growth.
The company, which currently has a five-deal plan in place with a multi-unit operator in Florida, hopes to open a total of 30 stores in the West Coast, Central and Northern Florida. On the West Coast, the pending deal will cover Tampa, Sarasota, Bradenton and Naples. Two locations will be open in 2017 with an additional location to follow within 18 months.
Other Florida markets primed for growth are Orlando, Pensacola, Daytona, Jacksonville and Tallahassee which adds an additional 25 AASH locations projected for 2019. In Georgia, Atlanta and its outlying areas have been projected to have 15 units in development by 2019.
“Florida and Georgia are the perfect markets for the All American Steakhouse & Sports Theater brand to thrive,” said George Jones, President and CEO. “Each state has communities made up of families and busy professionals looking for fresh and convenient food options at affordable prices and fun atmosphere and that’s exactly what they find here.”
Originally founded in Edgewater, Maryland in 2003, The All American Steakhouse & Sports Theater is a family-friendly, casual-dining steakhouse where guests are spoiled by good old-fashioned, friendly service while enjoying dry-aged steaks hand-cut by in-house butchers surrounded by 10 six-foot-by-eight-foot high-definition TVs in the bar and up to 15 more high-definition TVs in the dining room. Founders George Jones and Brock Anderson have a combined 70 years of restaurant experience at major chain restaurants such as Outback Steakhouse, Chili’s and Dave & Buster’s, where they first met and worked together.
With the addition of 45 restaurants, AAHS has the potential to bring many jobs to these areas. “There is significant opportunity for the restaurant and business community to invest in a strong and growing company,” said Paul Stratmeyer, a restaurant specialist who focuses on growing brands and putting the best suited franchisees in place. “We’re hoping to identify the right individuals and/or multi-unit operators to help us expand in the Southeast and introduce AASH to these areas. In addition, AAHS has some of the lowest franchise fees and royalties of any national, casual-dining chain. Ongoing licensing fees are three percent of gross sales, in addition to a half-percent marketing and technology fee.”
“I’m confident that we will build a loyal following in the Southeast and our brand awareness will continue to grow as more and more stores open,” said Jones.
Whether a smart investor looking for an outstanding opportunity or simply a hungry customer looking to enjoy a perfectly aged steak in a fun, energetic atmosphere, The All American Steakhouse & Sports Theater has you covered.
About All American Steakhouse & Sports Theater
The All American Steakhouse & Sports Theater – theallamericansteakhouse.com - is a family–friendly casual dining steakhouse providing good-old fashioned, friendly service, while serving high-quality food, featuring dry-aged steaks, hand-cut by our in-house butchers, and all of this in a fun, energetic, sports themed atmosphere. They opened their flagship site in November of 2003 in Edgewater, Maryland. Now being run by industry vets George Jones and Brock Anderson, the company is currently expanding via a franchise program.
Photo caption: (L-R) George Jones, President and CEO and Brock Anderson, Vice President and COO of The All American Steakhouse & Sports Theater