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Technomic finds continued strong growth for bakery cafés
Today's Restaurant Internet Exclusive
Friday, 28 October 2011 08:17

Technomic_HPChicago, Oct. 2011, PR Newswire – The bakery café segment, which accounts for $5 billion in annual sales and over 3,600 units nationwide, has been able to successfully navigate the middle ground between quick- and-full service restaurants to outpace industry sales and unit growth for each of the past three years. Total bakery café units increased 4.2 percent, and bakery café sales increased 12 percent during those three years.

A new study by Technomic finds consumers fueling growth in this fast-casual sub-segment by visiting bakery cafés in larger numbers and by becoming frequent customers once they do visit. 71 percent of consumers have now visited a bakery café, up from 43 percent in 2008, and nearly three quarters of those consumers say they visit bakery café concepts at least once a month.

“Bakery café chains continue gaining market share in a zero-growth environment,” says Technomic EVP Darren Tristano. “More consumers are visiting these restaurants and are gaining familiarity, but nearly one in three consumers surveyed still haven't been to a bakery café concept. Their most common reasons have to do with location and unfamiliarity. As more units open and as marketing efforts continue to boost awareness, there is little reason to think the segment will not continue to perform well.”
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