Who are your customers? If you don’t know - how can you serve them?
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Today's Restaurant Florida Edition
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Wednesday, 29 May 2013 19:19 |
 By John Tschohl
Who are your customers? Do you know what they want? Do you know what they think about you and your products and services? If you don’t, you have some work to do.
It’s critical that you know your customers, so that you can give them what they want. You must be proactive. Instead of waiting for your customers to start leaving you and wondering why they are heading to your competitors, you must research their needs and determine their opinions of your business
As soon as I mentioned the word research, most of you are probably thinking, “Oh, great. Now he wants me to spend a lot of money, money I can’t spare.”
The type of research I am talking about doesn’t have to cost you anything. And it basically involves two steps:
Ask. If you really want to know how you can improve your business, ask your customers. Each time you have contact with a customer, engage her in a conversation. Did she find everything she needed? If she needed help or advice, did she get it? Did she encounter any problems while doing business with your organization? Does she have any complaints or suggestions she would like to share with you?
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Today's Restaurant Florida Edition
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Wednesday, 29 May 2013 19:13 |
 By: Scott Lorenz
Would you like more customers in your restaurant? Do some marketing that’ll catch their attention and let WOM (word of mouth), the best form of marketing, do the rest. Here are top tips for generating new business.
Use Facebook to Target Your Demographic
Did you know that you can place ads on Facebook to reach people who work at specific companies or students at the local university. You can even target only those who are 21 years old and up. Yes it’s true and it’s VERY effective. Imagine being able to direct ad to EXACT target market you want. It does not get any better than this. Check it out at: www.facebook.com.
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