Today’s Restaurant, the trade newspaper for the restaurant industry in Florida and Georgia offers:
|Small Restaurant Chain Poised for Big Expansion as Wellington Location Becomes a Franchise|
Local Wall Street investment advisor says no to retirement and turns to Jon Smith Subs for next career move
Wellington, FL - When the Jon Smith Sub sandwich shop at 10120 Forest Hill Blvd., opened its doors one recent morning it turned a corner from being a part of a small, high quality local sandwich chain, to now a member of the West Palm Beach based United Franchise Group. Robert Perconti is the Port St. Lucie resident who bought the Wellington franchise.
Perconti converted the Jon Smith Subs Wellington location to the new United Franchise Group franchise model. He has been happy enough to almost immediately purchase the Royal Palm Beach store, and is about to make some of the same design changes. This former Wall Street investment advisor, who retired at age 49, is looking to grow locally with Jon Smith Subs for his next career path.
The locally popular Jon Smith Subs represents United Franchise Group’s first entry into the restaurant segment after decades of selling winning global brands like Signarama and EmbroidMe. The secret, according to United Franchise Group CEO Ray Titus is, “we are experts at taking a great product or service, and perfecting it to the franchise business model. So as long as the product is great, the metrics are good, and there are systems in place that we can perfect, the concept can be franchised.”
Titus ought to know. After launching Signarama three decades ago with his father, the late Roy Titus, the younger Titus has gone on to launch some of the most successful brands in franchising. 18 months ago, his latest foray into Experimac, a reseller of Apple products, proved to be a complete triumph for him and Jim Muir, the concept’s founder. There are currently more than 100 locations of that brand in various stages of development.
“There is no reason to believe the same momentum can’t be gained with Jon Smith Subs,” said Titus.
In 1988, when Jon Smith launched his first sandwich shops, which consisted of two restaurants that he bought between other adventures that ranged from motorcycling and small plane flying to horse training and race car driving; his upgrades fostered enough growth to see seven more restaurants thrive over decades. The chain became known for their overstuffed subs and crispy fries by loyal customers who increasingly frequented their local Florida locations. In the process, Smith cultivated a reliable system for consistently delivering superior quality food with friendly table service.
United Franchise Group hailed the brand’s efficiency of system and service as well as its sandwiches of expertly handled premium meats and vegetables, as it bought the franchising rights in early 2016.
“We really focus on freshness and quality, that’s what attracted me to Jon Smith Subs,” said Perconti. “Our sirloin, whole, trimmed chicken breasts and white Albacore tuna are seasoned, grilled and sliced in each store every day. We slice our garden fresh vegetables every single morning and our Italian style rolls are baked fresh daily.”
United Franchise Group is selling Jon Smith Subs franchises around the world, initially aiming to open 75 U.S. units in 2017. Fifteen new locations have been sold in Florida and three have been sold in the Atlanta area. The company has a goal of selling a total of 25 Florida locations and ten Georgia locations in 2017. Plus, global expansion is planned simultaneously.
Founded in 1988, Jon Smith Subs now has nine locations in Palm Beach County, Florida. Jon Smith Subs was recently acquired by West Palm Beach based United Franchise Group. Jon Smith Subs single-minded commitment is to serve the absolute highest quality, overstuffed, right off the grill, and piled high with the freshest ingredients marinated grilled sirloin steak and real chicken breast subs. The customers’ casual dining experience is second to none, enjoying superior food…even crispy, piping-hot French Fries delivered right to the table. Eighteen locations have been sold. 15 in Florida and three in Georgia. The company plans to sell a total 75 franchises in the U.S. in 2017 with plans to expand the sandwich chain worldwide. The company plans its first global entrance into Australia by mid-2017 and other international locations soon after.