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Boneheads dives into 2014 with plans for expansion domestic and internationally

Build It and They Will Come

For Boneheads, its current success derives from a dedicated corporate support team and board of directors. The group is committed to the success of its franchisees by supporting them from the early stages to long after they open their doors. The newest member of the corporate team, Brett Sheley, arrives as director of franchise sales to support entrepreneurs as they make the important decision of choosing to become a Boneheads franchisee. Sheley comes most recently from eMaximation as the director of sales and client services and has more than 10 years of franchise operations experience, including working with restaurant concepts Steak and Shake and Church’s Chickens.

In addition to Sheley, Boneheads also announces Brooke Humphries as marketing and franchise support coordinator and Randy Morris as part of the franchise sales and support team. Walker adds, “In addition to adding team members to support Boneheads’ growth, we also are building systems based on tomorrow’s needs, including training, marketing and real estate programs that will support our concept as we add more locations over the next three to five years.”

Boneheads Growth Reaches Far Beyond the Southeast

The Southeast continues to be a focus for growth for Atlanta-based Boneheads. The brand has an additional corporate location under construction in Lithonia, Ga., as well as a new franchise location opening soon in Shreveport, La. and has franchise interest in Arkansas. That said, Boneheads has also proven to be a desirable restaurant in other markets. Its first location in Austin, Texas opened earlier this year, a Boneheads is scheduled to open in College Station, Texas early2014 and the brand has garnered interest from franchisees both in California and overseas. 2014 is projected to be Boneheads' best year for growth, both in number of franchise locations and in system-wide sales.

"I look forward to joining this team and contributing to the franchise growth of Boneheads as we head into a new year," says Brett Sheley, Boneheads’ newly appointed director of franchise sales. "With a focus on quality ingredients, menu items and customer satisfaction, we are dedicated to finding entrepreneurs that have the passion to bring a unique concept like Boneheads to their local market."

Boneheads Grilled Fish and Piri Piri Chicken – - is a culinary experience offering fiery and flavorful cuisine. From fire-grilled fish including salmon, tilapia and grouper seasoned with Boneheads’ signature spices to chicken dishes marinated with Piri Piri sauce, Boneheads offers one of the category’s most dynamic menus. Its signature Piri Piri sauce which is made with the South African Piri Piri pepper, a spice more commonly found in specialty food stores and savored by food enthusiasts, is a three-time winner of the prestigious Scovie Award in 2007, 2008 and 2009. Boneheads currently operates five stores.