Today’s Restaurant, the trade newspaper for the restaurant industry in Florida and Georgia offers:
|Do colors affect restaurant marketing & branding?|
Warm, bright colors like red and yellow are visually exciting, but it can also overwhelm customers and cause them to rush through their meal. Orange, while still a warm color, is a happy medium between the two. If you're looking to create a more relaxing environment, pastels or neutrals are the way to go. Pastel colors are a great way to introduce hints of brighter colors (think pink instead of red; or pale yellow instead of neon) without having their negative effects. Brown and grey are great neutrals to create a calming environment and depending on the shade, they can create a more feminine or masculine feel to go along with the theme of your restaurant. Purple is another great color; we associate it with knowledge, royalty, and luxury, which makes it a great choice if you have a more high end restaurant. Or, if you want to create a fun, youthful vibe, a bright purple will be very appealing.
One of the most popular favorite colors to have is blue. While blue may appeal to you personally, it may not be the best choice for your restaurant. This color symbolizes serenity and intelligence, but studies have found that it can also suppress appetite! Hints of blue can accent the environment nicely, but blue plates or blue walls could cause a decrease in your sales. Be cautious with green as well; it's obviously an earthy color and is very calming, but it has its cons! Green can sometimes remind people of moldy or spoiled food, so it's best to use it sparingly. Black is another color that needs to be used with caution. It can be seen as elegant, seductive and mysterious, or it can be seen as authoritative, serious and in Western cultures we associate it with death. If you want to create a more upscale feeling, you can use black as an accent, just don't overwhelm your customers with it.
Build Loyalty. Keep Customers Coming Back. Ashley is the marketing intern at Dining Dialog, a restaurant marketing company with a focus on digital loyalty through their Eateria service. She can be found and her company's articles at www.eateria.com.