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Appell Pie
Today's Restaurant Internet Exclusive
Monday, 18 December 2017 00:00


Appell HPDon’t Look Back.......Revisited

“Try explaining Twitter to a 40 year old. The best way I think of it is it is like a bull horn over the internet. You can broadcast a message to anyone who is listening (following) via the internet. Hell it took me a year to really figure out how and why to use it and I deal with technology everyday.” How’s that for an opening? I didn’t say it, it was written by Andrew Fickert, who is the CEO of CommunityMenu.com on a Social Network I belong to.

This sentiment is shared by many people in the world today, but I don’t agree with it. Sure the twenty something crowd is more familiar with the newest technology in computers and telephones but I see many more middle age folks working their Blackberry type phones than ever before.

What is the upside to keeping current with the multitude of new technologies coming at us every few months. Staying current is imperative just to survive. Satchel Paige of baseball fame used to say “Don’t look back, someone may be gaining on you.”

As Today’s Restaurant has grown over the years we have embraced technology, Social Media and we still need to do more to keep pace. We now offer different value added products to our print advertisers.

  • Every print ad appears in our Flip Page Reader on our website and is then archived as a pdf file at no additional charge.
  • Print ads are included in our “Group Eblast” every Monday with our Featured weekly story on our website front page at no additional charge
  • Print ads are posted on Facebook, Twitter and LinkedIn for thousands of additional views at no additional charge.
  • Our Eblast Program allows advertisers to utilize our database of over 14.000 email addresses at a reasonable price.
  • Our New Openings Lead Report offers a tremendous amount of information for a very low price.

A topic that always creates animated conversation is Do You Need A Website For Success? What do you think? A website is only part of the merchandising puzzle, but in society today an important piece. How to create one should be left to the pros but there are some basics you should follow.

The results of a recent survey conducted by the Coyle Hospitality Group that looks at what diners feel are the most important elements for a restaurant's website found that two-thirds of those surveyed categorized having a menu online as either a "must have" or "very important." Having photos of the dining room online was also cited by the majority as being at least "very important." 86% of the 2,437 diners that they surveyed said it was crucial for a restaurant to have its own webpage. However, less than 70% of independent restaurants have their own website. Do you think a website is necessary for a restaurant or business success?

I will answer for you, yes and no. Yes, you should look at having a website but don’t become complacent in your promotion of your business. With all of the information on the web just putting up a website will not assure your success. You still need the traditional advertising methods to drive customers to your website. The best looking website is useless if no one sees it.  

 
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