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Catering foodservice rebounds from recession
Today's Restaurant Internet Exclusive
Tuesday, 15 February 2011 10:25

Growth Forecast Through 2012

Catering_photoNew York, NY - Though the recession brought a period of famine to the catering foodservice industry, the feast is at hand as growth initiated last year will continue through 2012 due to aggressive expansion into the catering space by limited-service establishments, the return of business event-driven spending, higher wedding spending, and a moderately healthier consumer, according to "Catering Trends in U.S. Foodservice" by market research publisher Packaged Facts.

"Self-standing catering operations dominate sales, but full-service restaurants, limited-service restaurants and snack and beverage concepts also contribute significantly. Driven by aggressive catering launches and expansions, our experts view restaurant-based catering as a growth area into 2012," says Don Montuori, publisher of Packaged Facts.

Catering revenue exceeded $14 billion in 2010 for an increase of 9% over a stormy 2009. Sales are expected to increase 9% and 7% in 2011 and 2012 respectively. Catering at foodservice and drinking places generated 75% of the catering market size, or $11 billion, in 2010, up 8%. Limited-service establishments are expected to lead catering sales growth through 2012 due to the segment's ability to leverage moderate menu pricing structures, provide portable fare, and offer in-house operations capabilities.

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