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Technomic forecasts growth of fast casual through 2020
Today's Restaurant Internet Exclusive
Thursday, 01 December 2011 10:38

Technomic_HP01Chicago, IL - Fast-casual growth continues to outpace that of quick service and full service. Though it's still a small segment—comprising 6 percent of the restaurant industry—its influence is great.

With origins in once-innovative concepts such as Fuddruckers and Koo Koo Roo and the "home meal replacement" trend; and prime development seen in chains like Chipotle Mexican Grill, Panera Bread and Five Guys Burgers and Fries; the fast-casual sector has evolved and expanded. The old terminology "adult fast food" is no longer an adequate definition.

"Watching the success of fast-casual concepts, quick-service restaurants have adapted by improving menu items and adding fresh positioning. Leading QSRs like McDonald's and Wendy's are upgrading to fast-casual like decor and Chick-fil-A is testing table delivery," says Technomic EVP Darren Tristano, who has been studying the fast-casual phenomenon since its identification in the early '90s.

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